But ensuring that this new brand is launched out into the world in a way that will resonate with and engage an audience is vital to its success. Of course, the brand strategy and development of the new brand visual are critical to ensuring that the new brand is unique and is a genuine reflection of the business. The success of any good brand launch is dependent on the launch plan. In this article, Head of Brand Strategy and Insight Katie Vickery explores how to decide which route to take, and how to ensure that your brand launch is a roaring success. ![]() ![]() ![]() Brand launches can sometimes seem scary, so to ensure they’re effective and that the money and time you’ve invested doesn’t go to waste, you need to decide whether to do a hard or a soft launch.
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